Fashion Photography

I was recently approached by local designer Ashraf Valliani, owner of fashion brand 'The Heritage Collection' to do a fashion shoot of her latest summer line of Eastern wear. The collection featured bright colors, stunning hand embroidery and elegant designs of classic Pakistani couture. Ashraf Valliani wanted the shoot to showcase the essence of her brand name highlighting the unique combination of fabrics and color interwoven with traditional hand work and embellishment. I knew right from the get go that I was going to have some serious fun with this shoot.

We chose the Valliani residence as our location of choice focusing on the simplicity of an outdoor setting. Ashraf hand picked 6 stunning outfits and accordingly had set aside accessories and jewelry for each outfit. Our model Ruhee Jaffer was looking gorgeous with her glamour hair and makeup done by Alina G. Karaman. We were ready to go!

It was a bright morning and I had to make sure that the shadows cast were used to my optimal advantage and of course in other cases to avoid them all together. Each outfit had its own personality and I needed to make sure the pictures portrayed that uniqueness. We worked in various props to add another dimension to the pictures without it looking too staged. Ruhee Jaffer was amazing with her poses. She knew exactly what sort of look to work into each picture theme we were trying to achieve. It was our first time working together but we quickly understood each others style and creatively made each outfit come to life.

Needless to say I had a wonderful time at the shoot and got some really fun shots. Thank you Ashraf Valliani for introducing me to a whole new world of creative photography and good luck on your upcoming Summer 2011 exhibition. For more information on this designer please visit her facebook page "The Heritage Collection by Ashraf Valliani".

Heres a sneak peek from the shoot
Warmest Regards,
Khadija